It is true that the older articles get, the more they are shared among readers and the stronger their presence on their internet grows. And the stronger its presence is, the more people visit it and the more revenue GoogleAds placed next to it earn. However, this situation is applicable to articles that have the potential to appeal to readers over a long period of time. A few categories such as health, education and relationships are better able to retain the longevity of their articles. Others however serve readers best with fresh content.
Hence, to be able to generate lots of traffic and remain in Google’s ‘good’ books, make sure that you continuously update your blogs/websites with the latest info on the topics the platforms are about.
4. Positioning AdSense
Perhaps the most important thing to do is to place GoogleAds on your website in a highly effective way.
There are three things that you must keep in mind when configuring the settings.
a. Size
The basic rule that you must follow when placing ads on your website/blog is that of camouflage. The aim of doing so isn’t to hide the advertisement but to make it look like a part of the website itself. Although doing so entirely isn’t possible, your effort is bound to cause a positive change and make the advertisement more in sync with the rest of the website.
GoogleAds come in three different sizes:
i. Large rectangle –336×280
ii. Medium rectangle – 300×250
iii. Wide skyscraper – 160×600
Choose the size that suits your blog/website best. One good way of figuring out the right size is to consider the dimensions of other graphics/tables that are present on your site. Also keep in mind the website’s template. The greater number of columns a website has, the lesser flexibility it will have for larger advertising boxes.
b. Color
Another factor that must be used to taken into consideration when placing ads on a site is its background color. You may employ one of the three techniques mentioned below to maximize the number of clicks GoogleAds on your website generate.
i. Blend – Choosing the color of the advertisement to be exactly that of website’s background will give it a very subtle attraction. It is best for visitors who are averse to advertisements.
ii. Complement – You may also choose one of the two or more colors that your website contains. For example if your blog is primarily blue with green accents, you may choose green as the color of the advertisement. This too will make it look like a part of the website and will appeal to a wide range of audience.
iii. Contrast – A rather wild but at times effective idea is to choose a color for the advertisement which is nowhere in the website. Doing so will make it very prominent. And if the advertisement is alluring enough, even the greatest skeptics will click on it.
c. Position
Yet another important factor that affects the probability of an advertisement getting clicked on is its positive relative to other content present on the site. While many experts suggest placing advertisements right at the top of blogs/websites, the rule isn’t applicable in very case. One relatively safe option is to place advertisements on the right hand side. Other than that, it is best that the psyche of the website’s visitors be kept in mind when position ads.
If the website talks about something serious such as health, it is preferable that the advertisement be placed at the bottom or the side of the website (these are just my recommendations because I also blog on health care office management). This way the website will get a chance to first build credibility with the visitors. On the other hand, if the website is relatively frivolous in nature, it is okay to position ads even right at the top.
5. Things to Avoid when Using AdSense
AdSense comes with a set of dos and don’ts. While religiously following the dos don’t forget the don’ts are almost equally important. One wrong move and your AdSense account can be frozen. Following are some of the most basic don’ts Google does not tolerate.
a. Clicking on Your own Website’s Ads
If you have been trying to act smart by clicking on your own website’s Google Ads, you are not only wasting your time but even jeopardizing your Google Ads account. Yes, Google clearly states in the guidelines it provides to those using AdSense that clicks ‘originating from your IP addresses or computers under your control’ on the ads is a violation of the terms and agreements you consented to. Hence, the violation of the agreement may lead to the termination of your AdSense account.
b. Asking Others to Click on GoogleAds
Yet another action that is prohibited by Google is to ‘request … end users to click on Ad’. Often bloggers request their fans to click on ads on their blog by clearly explaining their motive. Even if readers do fulfill such a request, their clicks will be considered invalid.
c. Placing Ads on Restricted Sites
Google forbids users from placing GoogleAds on restricted website such as those which contain adult content. Even if the clicks on such ads are valid, they are not going to earn you any revenue.
d. Publishing Competitors’ Advertisements
GoogleAds is not the only network of advertisements. Alternatives do exist such as Yahoo Publisher Network, Bidvertiser, Clicksor, InfoLinks and Project Wonder. It may occur to you that using more than one publishing networks may result in greater total revenue given the variety of ads the two or more than two networks will display on your website. However, such an arrangement does not. Even if smaller publishing networks may be okay with being on the same page with others, GoogleAds is not.
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